SCOTTSDALE, AZ — Parsus has been working with Pink Adventure Tours since 2015 for all of their technology needs. At the time, they had 4 websites that needed individual maintenance as they were all location specific (Sedona, Grand Canyon and Las Vegas) as well as their corporate site, all built on WordPress. This became an enormous task to manage and did not make tour content easy to view and book. In 2017, Parsus began a new project with Pink to simplify for this process for customers as well as content managers.
In late January of 2018, Parsus partnered with MBK Group and The James Agency to launch the newly re-branded PinkAdventureTours.com website. The new responsive website steamlines all three markets (Sedona, Grand Canyon and Las Vegas) and gives customers a single place to book and manage tours within the Southwest. Their new site was built on the Umbraco CMS. Dozens of tours across three locations are all managed within the CMS making it simple to manage for both technical and non-technical users alike.
Since their launch a few months back, they have seen increased conversions across all markets as well as higher profits.