https://marshmmamidwest.com/

Marsh McLennan Agency

Through the strength of their management team, their geographic presence, and world-class services, Marsh McLennan Agency provides public and private companies with risk management and employee health and benefits insurance support that helps them flourish. In early 2020, Marsh & McLennan Agency LLC (MMA) expanded its reach by acquiring Illinois-based Assurance Holdings Inc. This strategic acquisition now serves as MMA's Midwest regional headquarters, offering a dedicated online presence through its independent website, marshmmamidwest.com, expertly crafted by the Parsus team.

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Category

CMS Integration, Project Management, UX Design & Development, Application Monitoring

Client

Year

2023 - Current

01. The Challenge

  1. The legacy Assurance Agency website was dated but had brand loyalty and a loyal user following. This website needed to be converted into the new MMA brand while salvaging all content as well as user loyalty.
  2. The legacy URL needed to change to a new MMA Midwest headquarters URL with virtually zero broken links resulting in 404 error pages.
  3. The legacy infrastructure had security, scalability and performance issues resulting in slow and unreliable uptime.

02. The Solution

  1. The Parsus team designed and developed a new website under the marshmmamidwest.com domain complete with new MMA branding that matches the main MMA website.
  2. The Parsus team implemented 301-redirects to eliminate broken links and migrated all content into the new website complete with new branding.
  3. The new hosting and infrastructure environment uses a cloud-based platform with scalable and secure best practices including a content delivery network.

03. The Result

  1. You can see for yourself that the new website at marshmmamidwest.com is designed with responsive principles and has a modern user experience.
  2. The traffic and conversion is up by approximately 20% since it's launch, while broken links are virtually down to zero.
  3. The uptime is now delivering five-nine performance, and speed or scalability are no longer an issue.

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