Choice Hotels International

• Engage in digital strategy
• Add destination content to the website
• Become mobile-friendly before mobile was cool
• Design, develop, launch iPhone app, iPad app, as well as a mobile website

• Parsus has been intimately involved in forming and executing digital strategy at Choice:
  • Re-engineering and launching the new Choice Hotels International website using web 2.0 principles
  • Selecting and integrating destination content from one of the world’s best-known travel content providers (Frommers)
  • Designing and developing the Choice mobile website
• Designed and developed by Parsus, Choice was the first International hotel company to launch an iPhone app (before Hilton, before Marriott, before IHG, before Starwood, before Best Western)
  • The iPhone app was the first to offer “find near me” functionality which has become the standard for all hotel companies
  • The iPhone app was featured in the app store as “new and noteworthy” resulting in 10,000 downloads per day
  • The iPhone app was also featured by Apple when the app store turned 1-year-old

Since 2005, Parsus has successfully delivered projects of all sizes, shapes and technologies for Choice Hotels International. A few examples are:

• iPhone App
• iPad App
• Mobile Website
• API Integrations
• Destination Content Integration