Choice Hotels International 2018-04-12T00:13:18+00:00

Project Description

Choice currently franchises more than 6,500 hotels, representing more than 500,000 rooms, in more than 35 countries and territories. Their brands include: Ascend Hotel Collection, Cambria Hotels & Suites, Comfort Inn, Comfort Suites, WoodSpring Hotels, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban, EconoLodge and Rodeway Inn.

Challenges and Opportunities

  • Engage in digital strategy
  • Add destination content to the website
  • Become mobile-friendly before mobile was cool
  • Design, develop, launch iPhone app, iPad app, as well as a mobile website


  • Parsus has been intimately involved in forming and executing digital strategy at Choice:
    • Re-engineering and launching the new Choice Hotels International website using web 2.0 principles
    • Selecting and integrating destination content from one of the world’s best-known travel content providers (Frommers)
    • Designing and developing the Choice mobile website
  • Designed and developed by Parsus, Choice was the first International hotel company to launch an iPhone app (before Hilton, before Marriott, before IHG, before Starwood, before Best Western)
    • The iPhone app was the first to offer “find near me” functionality which has become the standard for all hotel companies
    • The iPhone app was featured in the app store as “new and noteworthy” resulting in 10,000 downloads per day
    • The iPhone app was also featured by Apple when the app store turned 1-year-old


Since 2005, Parsus has successfully delivered projects of all sizes, shapes and technologies for Choice Hotels International. A few examples are:

  • iPhone App

  • iPad App

  • Mobile Website

  • API Integrations

  • Destination Content Integration