Launched in 2021, Parsus hwent through a full Microsoft Solution Framework lifecycle to design, develop and deploy the new ExtendedStayAmerica.com website. A high-level synopsis of the goals are as follows:
- Develop a responsive-design website to allow users to easily search, find and book extended-stay rooms at Extended Stay America
- Provide a smooth, easy and quick booking-path to improve conversion and surpass growth-projections
- Parsus worked with the AWS team to configure dotCMS to auto-promote from dev to staging to production
- The CMS houses all the data while the CentralReservation System (CRS - Pegasus) will house all the rates, promotions and availability.
- The front-end design and UX is designed to enable users to quickly and easily enter the booking path and make reservations.
- The solution was developed using a hybrid framework with server side and VueJS code.
- An API layer interacts with the CMS, CRS, Google Places, Maps, Analytics (GTM and Adobe) and other external third-party entities
- Allow non-technical users to manage all website content
- Track and report on traffic from all channels including SEO, PPC, SEM, email, affiliates, etc.
