Karisma Hotels & Resorts offers an unforgettable experience no matter where your adventures take you. Discover stunning resorts, custom experiences and our world-class Gourmet Inclusive® dining that reimagines the luxury all-inclusive experience.
The website technology architecture was fragile and not scalable
There was no content management system (CMS) resulting in long processes to add and manage content; the Karisma team was in the process of developing a custom CMS.
The overall user experience for the multi-branded website was not intuitive and cumbersome
The booking path required multiple unnecessary steps resulting in a high rate of abandonment
The desktop conversion rate ranged between 0.5% and 1.5%, and the mobile conversion rate the 0.5% and 0.6%
02. The Solution
Parsus recommended an off-the-shelf open source Microsoft-based CMS
Parsus recommended and implemented a cloud-based, scalable, secure platform architecture with 24/7 monitoring
Parsus designed a cohesive user experience with brand synergy and a responsive, intuitive, and a quick booking path
03. The Result
The conversion rate shot up to almost 3% on desktop and more than 1% on mobile
Cart abandonment rates fell by more than 50% after the new booking path was implemented
Time-to-market for making changes to rates, inventory, and other metadata was instantaneous after implementing the new CMS
The UX of the new website matched the rich, unforgettable experience with stunning world-class gourmet dining and all-inclusive luxury
